Standard Market Study Scope
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Every Market Study includes the following scope, and we always customize the report based on the unique aspects of your project.
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■ Delineation of the market boundary based on demographic and geographic characteristics - not a 1, 3, 5 mile ring!
■ Evaluation of competitive product on 100 characteristics.
■ Identification of current and future supply.
■ Jobs-based calculation of demand - not "rear view" approach.
■ Projection of absorption and future rent/pricing growth based on demand calculation.
■ Recommendation of base rental rates/pricing, amenity premiums, and locational premiums.
■ Evaluation of site characteristics for proposed development.
■ Recommendation of unit mix based on segmented demand.
■ Recommendation of product programming.
■ Strategize business plan for most profitable development.
■ Comprehensive written report.
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